Important Considerations to Choosing LMS in 2020

Key Points:

  • The top three considerations when choosing LMS for your company are functionality, support, and eLearning trends.
  • Choosing LMS is crucial because not all of them are created equal. It’s important to consider your learning model and design to match with the LMS of your choice.
  • Some important LMS integration you need to consider is CRM, LinkedIn, e-mail marketing, and Google Analytics.
  • Consider these eLearning trends for your LMS: mobile learning, gamification, self-paced learning, and video conferencing.
  • 91% of US workers own a cellphone (85% of people from Generation Y own one)
  • e-learning requires 40% to 60% less time of an individual when compared to traditional classroom training

Today, companies are experiencing an increasing need for upskilling and reskilling their employees due to the fast-changing technology and demands for a skilled workforce. Due to the rapid growth of companies’ eLearning needs, the Learning Management System (LMS) market grew to $2.5 billion in 2017.

LMS is a software application for digital learning.  It is used to deliver, track, assess learning and development programs, educational courses, or corporate training.  The two primary users of LMS are the education and corporate sectors.

However, what do you need to consider when choosing LMS for your company’s eLearning needs? Before dropping your magic “YES” to an LMS provider, consider these three factors.

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LMS Functionality

Your primary purpose in choosing LMS for your company’s need is to provide training in the most convenient, user-friendly, and rewarding way.

LMS functionality should be your top priority when choosing LMS. When I say functionality, choose an LMS that has the following features:

  • Has a user-friendly interface where users do not have problems logging in, finding and opening materials, navigating through the course, or viewing results
  • Can support different types of learning materials like videos and PowerPoint presentations
  • Has the ability to convert your existing Learning Materials from their current forms such as PowerPoint, Standard Operating Procedures, Instructions, and Guides, etc. into a more interactive and engaging eLearning format like that of great courses and eLearning designs
  • Can convert your old and outdated courses into modern formats by transforming the way you present the design and content
  • Allows users to be assigned different roles like administrators, account owners, or users
  • Has reliability that can enroll a large number of participants without freezing


It’s essential when choosing LMS to make sure that the system supports integration with other platforms.

Why do you need support from other platforms? Like the old saying, “No man is an island,” your LMS may not operate in its full potential without help from other systems.

What system support do you need for your LMS?

·      Customer Relationship Management (CRM)

Your Learning Management System can be a valuable tracking tool for the training and development department for employees, managers, and even executives. CRM integration will do the trick.

Employees can use the LMS as a tracking tool for their learning and development. They can use the system to determine their progress on an assigned curriculum or program.

Since the LMS stores data on their finished pieces of training or course, the staff can use them for performance appraisal or carer advancement.

Employees can use the LMS tracking system to prove that they finished a required course, training, or program.

·      LinkedIn

LinkedIn integration allows your employees to share their training certificates on the platform. Professionals who display their certification on their LinkedIn profile gets more views than those who don’t.

·      Digital Marketing Tool

Using an e-mail marketing tool or digital marketing tool allows you to invite participants to your eLearning courses easily. You can also have a more natural way to assign reading tasks, quizzes, or lessons to your employees or learners.

·      Google Analytics

Google Analytics can give you an overview of the course’s popularity and the frequency of visits to your online courses.

eLearning Trends

1.    Mobile Learning

Not everyone has a computer at home, but 91% of US workers own a cellphone (85% of people from Generation Y own one). Also, 97% of employees claimed that a tablet adoption policy increased their learning effectiveness.

That’s why it’s convenient and helpful for employees to use an LMS that has mobile features. By using their mobile phones or tablets, employees can access the training course anytime, anywhere.

Mobile learning empowers workers to participate in the course while community, traveling, or while waiting in line.

Another reason why mobile learning is a must-feature for an LMS is that people spend more time using their mobile phones every day. A survey reveals that phone screen time was 2.42 hours for the average user, and 3.75 hours for the heavy user.

An average of 2 hours per day is already a significant amount of time for more worthwhile online activities, like taking an online course.

Creating a mobile-responsive LMS is a must in 2020; that’s why 74% of employees in businesses using LMS systems have a BYOD (bring your own device) policy.

2.    Gamification

eLearning gamification shows that this LMS feature should be another feature to be considered when choosing an LMS for 2020.

Limelight Network reported in 2019 that video gamers spend 7.1 1 hours (seven hours, seven minutes) each week playing games. This finding is an increase of 19.3 percent in the last year. 34.0 percent play more than 7 hours each week, with 19.6 percent playing more than 12 hours a week.

Elearn2grow‘s 5S of eLearning gamification includes:

  • Satisfaction

People are motivated intrinsically and extrinsically when playing mobile games. Motivation drives people to action; these actions are geared towards a goal, and satisfaction comes from reaching this goal.

As employees finish each upskilling and reskilling courses, they become more satisfied and happy in the workplace.

  • Scoreboards

The scoreboard gives the player a roadmap, and as players go up the ladder, they become more confident. As participants progress through the eLearning course, the more they are motivated to complete the roadmap.

  • Social Learning

People are naturally social beings. Everyone loves to join a group and be accepted. Social interaction is a strong motive for playing multiplayer games and forming lasting social relationships with other gamers.

eLearning platforms are great places for employees to interact with their colleagues and learn from each other.

  • Supervision and Leadership

A leaderboard shows the list of high-scoring players, which motivates other players to work harder to outrank those on top.

Workers who finished ahead of their peers can help and motivate others to continue with the course. This type of cooperative learning will also build excellent and strong relationships in the workplace.

  • Strategic Planning

From easy online games like popping soda bottles to more complex ones like attacking an enemy on a battlefield, strategic planning is critical.

Employees have the freedom to create their learning plans since the learning is self-paced.

3.    Self-paced learning

The participants’ ability to complete a course at their own pace is one of the best features to consider in an LMS.

Self-paced or asynchronous learning means the learners can finish a course without attending a lecture at a set time. The online course provides all necessary support, like audios, videos, manuals, online readings, and other materials, to help them finish the course even without an instructor’s presence.

According to a study conducted by Brandon-Hall, e-learning requires 40% to 60% less time of an individual when compared to traditional classroom training.

4.    Video Conferencing

One feature that companies are looking for an LMS is the possibility of video conferencing.

An LMS Video conferencing integration could provide your users with the most engaging tool for any eLearning process. Through video conferencing, users can attend their meetings, classes from any device which provides a broader and more enhanced learning experience.

eLearning stats prove that online learning can be a great alternative to delivering corporate training and is now becoming a new trend in learning and development.

There are different LMS vendors out there. Before choosing LMS for your corporate needs, make sure to sit down and discuss with the vendor about your eLearning needs.

eLearn2Grow is EdTech Club’s partner in delivering effective elearning materials. So far, they have delivered 1000+ Digital Projects to serve up to 100,000 employees for 30+ clients worldwide.

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